…or why web editors self-medicate
Executive 1: We need to get the info about the Half-Mile Backwards Gator Chase on the website to sell tickets! How can we do that?
Me: You can send me the info: What, Where, When, Why, How and a call to action for readers to take to attend. I’ve never heard of this event.
Executive 2: I don’t see the info on the Half-Mile Backwards Gator Chase on the website!
Me: That’s because no one sent me the information yet. Please send, and I will add the page and content.
Executive 1: The Committee is readying the information for the website on the Half-Mile Backwards Gator Chase to send to you. Can we get that up on the website ASAP?
Me: Yes, once I get the information and artwork from the Committee.
Executive 3: Someone called and said they can’t see the info on the website about the Half-Mile Backwards Gator Chase!!!!!!! Where is it????
Me: It’s not there yet because I have not yet received Word 1 about the event.
Executive 3: Okay, I’m on it! Please post as soon as I send it.
Executive 2: Have you posted the info on the Half-Mile Backwards Gator Chase yet?
Me: What info?
Executive 2: Please post a Save the Date.
Me: Okay, what is the date?
Executive 2: I’ll get back to you on that.