Jane Hanley

jane@activevoiceny.com


Executive Profile

Accomplished website manager; marketing, business and technical writer; and digital content creator. Proven and diverse industry experience in creating successful marketing collateral across platforms for nonprofit and businesses. Proficient in most content management systems, SEO, website analytics, social media platforms, email distribution, database management, advertising, and creative and professional software applications. Excellent writing and communication skills, combined with significant technical and systems expertise.

Jane Elizabeth Profile

Skills

  • Superior writing and editing skills in creating digital and print marketing collateral.
  • Managed seven website conversions, from planning to design to content migration and writing.
  • Strong email and social media campaign content creation and campaign skills.   
  • Strong editing and proofreading skills; familiar with all writing style guides.
  • Led Salesforce database development and implementation project.
  • Wrote and published organization-wide Editorial Style Guides.
  • Created integrated marketing campaigns across digital and print channels.
  • Search engine optimization and marketing (SEO/SEM) and analytics expertise.
  • Technical writing and research skills; ability to translate complex concepts for lay audiences.
  • Taught writing and editing courses at college level.

Technology skills: Salesforce, Microsoft Office, Adobe Creative suites, web content management systems (WordPress, SquareSpace, Wix, Drupal); Constant Contact, Mail Chimp, HootSuite, Canva, Wufoo, Slack, Quip, Soapbox Engage, payment gateways. HTML/CSS literate. Extensive social media skills.


Experience

Active Voice Website Management, Cold Spring, NY
(2020 – present)
Founder and Principal

The Center at Mariandale, Ossining, NY
(2015 – 2022)
Marketing Strategist and Database Administrator
Executive Director

Mount Saint Mary College, Newburgh, NY
(2007 – 2015)
Assistant Director of Marketing and Advertising
Associate Director of Public Relations
Adjunct Professor
Web Writer/Editor

IBM, Executive Briefing Center, Poughkeepsie, NY
(1999 – 2007)
Senior Marketing & Technical Writer

Hudson Valley Shakespeare Festival, Cold Spring, NY
(1998 – 2014)
Website Editor, Marketing
House Manager
Assistant to Executive Director

J. P. Morgan, New York, NY
(1986 – 1998)
Vice President, Private Banking
Systems Administrator
Technical Writer/Editor


Education

Master in Professional Writing, concentration in Web Development
Chatham University, Pittsburgh, PA

Bachelor of Arts, English Literature, concentration in Professional Writing
Marist College, Poughkeepsie, New York


Volunteer Positions

President, Board Member, Pet Adoption Counselor
Mid-Hudson Animal Aid Board of Directors, Beacon, NY

Media and Communications Specialist
Friends of Animals, New York, New York

Animal Care Volunteer
Pets Alive, Middletown, New York